CANADA SEO ZONE
Don't know how to get in the SEO Zone? We guide you through the process step-by-step.
Learn about tools available to boost business growth online. If you’re not marketing on the web, you’re falling behind your competitors.
Effective pay per click advertising can yield immediate results. This strategy is effective when timing is an important factor.
Get Your Message Out!
You have an important message to share! Make sure that it gets heard by employing the latest online marketing strategies.
People are out there waiting to hear your message. Whether it’s search engine optimization, online advertising, or social media marketing, you can reach your desired audience wherever they are.
Continue on to our Strategies page to learn more about each method, their pros and cons, and how to implement for your business!
- Learn about each method
- Weigh the pros and cons
- Take a step forward and implement your desired strategy
- Contact a digital marketing or SEO consultant.
WHY CHOOSE DIGITAL MARKETING? WHICH METHOD TO USE?
Digital marketing. Search engine Optimization. PPC advertising.
All of these bring advantages to your business that traditional marketing just doesn’t have. Let’s look at a few of the top benefits you enjoy with these three heavy hitters
Digital marketing covers any type of marketing done through a digital channel such as search engines, websites, email, mobile apps, and social media. It’s a powerful way to bring your business up front to potential customers everywhere.
It offers measurable results. Because this type of marketing is online, you can track its performance quite easily. You can see how many people opened your marketing email and who clicked a specific link to take them to your landing page. You can see where your message is getting across successfully and where it’s not.
It offers a lower barrier to entry. Buying billboard space or putting together a TV ad costs a lot of money. Many forms of digital advertising have a much lower price point, with some even being free.
It reaches a larger audience. Billboard, radio, and TV ads only reach a regional audience. With online marketing, you can reach a truly global audience.
Search engine optimization, known as SEO, uses several strategies to bring your website to the forefront of search engine results. The higher you rank, the better.
It increases traffic to your website. And that traffic is high quality. People looking for information on your industry, niche, or products find it in the search engine results and click through to your website. Increased targeted traffic means more potential sales.
It builds brand awareness and credibility. If visitors view your content as a source of quality information, they will come back to learn more. They will tell others about it. This builds your credibility and people’s awareness of your company’s brand.
It offers long-term value. It takes time to rise in the search engine ranks. However, when you reach the top, it starts paying off with tons of traffic. And that ranking can stay in place for years.
PPC advertising places your company directly in the path of potential customers. When they search for a specific keyword that you are targeting, you can have an ad instantaneously placed right alongside the search engine results. It can be a very powerful tool to get your brand noticed.
It offers quick entry. Where SEO is a long-term strategy, PPC is a quicker option. Within a few minutes of launch, your ad is out front and center. When you are breaking into a new market, PPC is definitely the way to break in.
It’s scalable. You can start out small and try different keyword options. Where you find success, you can increase your budget and go bigger. If something isn’t working, you can stop, make changes, and restart easily.
It pairs well with other marketing channels. You can use PPC to drive traffic to content. You can use it in conjunction with social media campaigns. You can mix it with traditional advertising if you want.
Whichever digital marketing methods you use, you can’t go wrong in a time where having an online presence is vital for the success of most businesses.